'There is a slightly odd notion in business today that things are moving so fast that strategy becomes an obsolete idea. That all you need is to be “agile.” This is a mistake. You cannot substitute agility for strategy. If you do not develop a strategy of your own, you become part of someone else’s strategy. You in fact become reactive to circumstances … You need to have both a sequence of temporary strategies, and also have a process or some climate that makes that possible.'

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