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    'Keep a fire burning in your eyes; pay attention to the open skies -  you never know what may be coming down.'

                                                        Jackson Browne




 Observations: a work in progress

 

ð A good reputation can be measured in dollars and cents

ð Corporate reputation: reality or spin?

ð A research partnership opportunity

ð A reputation checklist

ð A few words about strategy

ð 20 trends we will be living with in the 21st Century (and some implications for marketers)


ð A few of the questions facing marketers


ð On greatness










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